Big Changes Are Coming to Netflix’s App on Apple TV, iOS

First up, Netflix on the big screen will change for the better. Here’s some of what to expect:

• Discover Your Next Great Watch More Easily: We’re putting all the information you need to make an informed choice about what to watch front and center. That way you can better focus on what makes each title relevant for you, with callouts like “Emmy Award Winner” or “#1 in TV Shows.”
• More Visible Shortcuts: Until now, shortcuts to Search and My List were somewhat hidden on the left-hand side. We’re moving them to the top of the page where they’re more noticeable and easier to access.
• Better Realtime Recommendations: We’re making the recommendations on the homepage more responsive to your moods and interests in the moment.
• Elevated Design: The new homepage has a clean and modern design that better reflects the elevated experience you’ve come to expect on Netflix.

And on the smaller screen of your iPhone or iPad, the streaming service will also look different.

•A New Way to Search: We’re also exploring ways to bring Generative AI to our members’ discovery experience, starting with a search feature on iOS that is a small opt-in beta. This will allow members to search for shows and movies using natural, conversational phrases like “I want something funny and upbeat.”
• A New Way to Discover: In the coming weeks, we’ll be testing a vertical feed filled with clips of Netflix shows and movies to make discovery easy and fun. You’ll be able to tap to watch the whole show or movie immediately, add it to My List, or share with friends.

All of the changes will arrive “in the coming weeks and months” according to Netflix.