HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective…
The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for…
"An obsession with quality" is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever…
If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is…
Creating social media strategies can be overwhelming — especially when launching a new brand or building an online presence from…
If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to…
It's no secret that live streaming took off during the COVID-19 pandemic lockdown. It proved a valuable tool for forging…
Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of…
Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. (more…)
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has…