Categories: CULTURE

Cool or gross? Why ‘ugly shoes’ are taking 2026 by storm



There are other permutations of the sneaker. Sales of Mary Jane-inspired sneakers were “up more than 350% year-over-year in Q1 2026, which is a clear signal that this is moving beyond editorial hype and into genuine consumer demand,” Brendan Dunne of re-sale platform StockX tells the BBC. And the snoafer’s most popular take, the New Balance 1906L, “has seen more than 13,000 sales on StockX since launch”. There is, he says, “huge interest in hybrid silhouettes that blend sport, fashion, and a bit of unexpected design”.



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