Every Super Bowl 2026 Commercial Teased So Far

This year’s Super Bowl commercials are leaning into the supernatural. Kendall Jenner is facing the most talked-about rumors of her this year, and her ad spot is no exception. She might be bad luck for her ex-basketball-player boyfriends, so the supermodel has been turning a negative into a positive by placing bets on her exes. Jenner’s a part of the family business, after all. Even Emma Stone gets a little spooky with Squarespace in her first “Big Game” ad (and yet another collaboration with Yorgos Lanthimos), teasing some sort of black-and-white mystery at a lighthouse.

Below, every Super Bowl LX ad released or teased leading up to the big game on February 8.

Probably one of the more sincere big game ads, coming from Chris Stapleton. Whiskeys no joke!

It’s by being in an HR software commercial.

Protein is everywhere and especially at the Super Bowl, you’ll need to bulk up if you’re going to save the day, like Kathryn Hahn does.

Life finds a way, and so do Super Bowl ads. If it’s beloved, it will get turned into a big game commercial, and this year Xfinity took on Jurassic Park.

Young ears around the world will soon hear the word “shat.” Raisin Bran brought William Shatner on for a play on words that advertises their fiber.

Four things that only make sense together in the context of a marketing team wanting to make a splash: Shane Gillis, Post Malone, Peyton Manning and… Whitney Houston’s “I Will Always Love You.”

A Pringle rose by any other name would be just as crunchy.

The Dazed and Confused duo would definitely benefit from delivery rather than pick-up for their gardening inspired chat.

Pulling a David Lynch, I see.

The duo that will now be known as Boone-lander is going full New Wave for Instacart.

And by thongs, he, of course, means flip-flops. Get your mind out of the gutter.

There’s no Mayhem in this Gaga-starring spot where the singer covers Mr. Rogers’s “Won’t You Be My Neighbor?” for Redfin and Rocket.

The Mayor of Flavortown is getting a new ’do in the teaser for Bosch.

Budweiser showcased a typically serious commercial, pitching down the line of Americana with a narrative about a horse growing up and running with a bald eagle. Caw!

Pepsi is going on the offensive, making Coke’s polar bear choose between Coke and Pepsi in a blind taste test.

Olympians Chloe Kim and TJ Oshie are amazed by a ski jump in the Michelob Ultra teaser. But who was the coach?

If you can’t beat ’em, bet against them.

Move over, Bob Dylan. Fanning has someone new who will sing to her: mayo.

Going along with the supernatural theme, Andy Cohen is hanging poolside with some anthropomorphic nerds. Real Housenerds spinoff incoming?

She’s unavailable for a haircut … Stone’s keeping her wig on tight!