Meghan Markle’s As Ever Brand Sells Out in One Hour

Meghan Sussex (née Markle) sold out of everything from her lifestyle brand As Ever (née American Riviera Orchard) in one hour. Ted Sarandos has to be feeling pretty smug. In an Instagram post, the former Duchess of Sussex thanked her consumers for sticking by her, as ever. “Our shelves may be empty, but my heart is full!” she wrote. “We sold out in less than one hour and I can’t thank you enough…for celebrating, purchasing, sharing, and believing.”

As Ever’s first drop included jams ($8, or $14 for keepsake packaging), honey ($30), and — of course — flower sprinkles ($15). Meghan said this was just the beginning for As Ever, and thus just the beginning for Netflix’s passive partnership with the brand. For now though, it’s time for celebratory cake.