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This year’s Oscars were not limited in their viewership ratings… They were… defying gravity. Okay, enough Wicked puns for now. The awards show viewership went down by 7% in general but they did go up by 3% with a 3.92 rating among adults ages 18-49— it’s the highest rating for this category in two years. They scored an even larger jump with a 3.17 rating for adults ages 18-34, making it their highest rating in that category in five years. It became the most watched awards broadcast this season. But why are millennials and Gen-Z tuning into the Oscars this year? Is it Timothée Chalamet? Or maybe they were excited to see Cynthia Erivo and Ariana Grande hit the high notes? Maybe Conan O’Brien hosting had something to do with it. While there’s no concrete answer for the ratings jump, it could be possible that Hulu allowing viewers to stream the show made it more accessible to a demographic that typically doesn’t have a cable subscription; even if said stream cut out right before the biggest award of the night.
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