SEO

SEO, or Search Engine Optimization, is the practice of enhancing a website's visibility on search engines like Google. It involves optimizing content, structure, and technical elements to rank higher in search results. SEO includes keyword research, on-page optimization, link building, and improving site speed and user experience. The goal is to attract organic (non-paid) traffic, increasing the likelihood of conversions and business growth. Effective SEO makes your website more accessible and relevant to users' search queries.