X’s Exclusive Threads feature lets creators paywall the end of tweet threads

Today, X announced some updates to its creator subscriptions platform. The leading change gives participating accounts the option to make part of tweet threads only visible to subscribers. This new Creator Subscriptions feature is called Exclusive Threads, an ironic name choice given X’s main text-based social media posting competitor is called Threads.

The new tool allows a creator to tease paywalled content, rather than keeping all of the material behind a subscribers-only gate. A gif shared both by the X Creators account and by the company’s head of product, Nikita Bier, show how it will look in practice. Buttons to sign up as a subscriber will be embedded into the post chain, with the hope that the need to see the rest of the thread will be a big enough draw for readers to pay up. X has been making a push to draw content creators, offering other recent features like a ‘paid partnership’ label for sponsored posts.