MARKET

What I Learned [+ Tools to Try]

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I…

1 year ago

Here’s How I Write a Resignation Letter That Makes a Good (Last) Impression

I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation…

1 year ago

The Simple Website Personalization That Increased Conversions by 560%

As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get…

1 year ago

Complete Overview & Expert Tips for 2025

If you're just getting started with local SEO, this Google My Business guide is the perfect spot to kick things…

1 year ago

21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect…

1 year ago

15 Real Estate Social Media Marketing Strategies That’ll Bring in New Business

Buying or selling a home is an important financial (and emotional) decision, and your clients want an agent they trust…

1 year ago

22 Email Best Practices That I Live By as an Email Marketer

Despite my tendency to let my email inbox bloat with unanswered emails (I just got a warning from Gmail that…

1 year ago

How to Start Using Video in Your Marketing

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective…

1 year ago

One Question That Will Reinvigorate Your Approach to Marketing

The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for…

1 year ago

How An Obsession With Quality Led Emily Kramer to 48k Newsletter Subscribers and Counting

"An obsession with quality" is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever…

1 year ago