Why You Need One and How to Build It
As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you
How Much Does an Explainer Video Actually Cost? [New Data]
I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have
The 9 Building Blocks of a Business’s Organizational Structure [With Diagrams]
I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a company‘s, division’s, or team’s
How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]
2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you’ve had to navigate the
The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have
What is Global Marketing? See 13 Businesses with Brilliant Strategies
Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. Today,
How to Run a Content Audit in 2025 (With Tips From Content & SEO Specialists)
It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a
11 Important Elements to Include in Your Employee Handbook
In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the
The Top 27 AI Marketing Tools
AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95% of respondents say that AI
Content Marketing Team Dynamics That Deliver Results
As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each