I remember the first time I tried social media boosting. It was back when I was testing the social media…
90% of the U.S. population has eaten at a McDonald's over the past year. (more…)
As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for…
I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it…
In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on…
Ever been on a time crunch to create social media content? Most of us have, especially when you're trying to…
Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros…
As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really…
I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos —…
I know that behind every great company, division, or team is a great organizational structure — a structure tailored to…