In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a…
AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95%…
As a content professional with almost a decade in the game, I have been a part of several content marketing…
Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on…
Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel…
It’s officially the holiday season. If the majority of your workforce is hybrid or remote, like we are at HubSpot,…
This week’s master is always down for some fun, and he’s got the receipts to show it. (more…)
Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to…
One tiny little layout change netted us an almost 20% increase in on-page conversions. (more…)
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started…