It's no secret that live streaming took off during the COVID-19 pandemic lockdown. It proved a valuable tool for forging…
Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of…
Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. (more…)
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has…
Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process. (more…)
When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. (more…)
Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off…
You might know your Instagram content is good, but imagine how much better it will seem if it looks like…
When most people see memes pop up, they don’t think much about them. (more…)
When I started my journey as a freelance writer, I struggled with writing introductions. I’d often find myself diving into…