MARKET

Meet the Founder Who Raised $6.3M to Literally Make It RainMeet the Founder Who Raised $6.3M to Literally Make It Rain

Meet the Founder Who Raised $6.3M to Literally Make It Rain

While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating…

1 month ago
21 of My Favorite Sample Business Plans & Examples For Your Inspiration21 of My Favorite Sample Business Plans & Examples For Your Inspiration

21 of My Favorite Sample Business Plans & Examples For Your Inspiration

I know firsthand that staring at a blank page is the hardest part of writing a business plan. Whether you’re…

1 month ago
How to Create a Lead Generation Website: 9 Simple OptimizationsHow to Create a Lead Generation Website: 9 Simple Optimizations

How to Create a Lead Generation Website: 9 Simple Optimizations

A few years ago, I was working with a startup that had just launched their website. We were proud of…

1 month ago
How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]

How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]

Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big…

1 month ago
What Brands Can Learn from Liquid Death’s UK ExitWhat Brands Can Learn from Liquid Death’s UK Exit

What Brands Can Learn from Liquid Death’s UK Exit

When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out…

1 month ago
Reddit Marketing — How to Make Content Niche Audiences Actually Engage WithReddit Marketing — How to Make Content Niche Audiences Actually Engage With

Reddit Marketing — How to Make Content Niche Audiences Actually Engage With

I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should…

2 months ago
A Proven Framework for Converting Strangers Into CustomersA Proven Framework for Converting Strangers Into Customers

A Proven Framework for Converting Strangers Into Customers

As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately…

2 months ago
13 YouTube Description Templates That Have Helped Our Videos Go Viral [+ Examples]13 YouTube Description Templates That Have Helped Our Videos Go Viral [+ Examples]

13 YouTube Description Templates That Have Helped Our Videos Go Viral [+ Examples]

With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your…

2 months ago
8 Questions to Help You Write a Compelling Marketing Brief8 Questions to Help You Write a Compelling Marketing Brief

8 Questions to Help You Write a Compelling Marketing Brief

If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing…

2 months ago
Top Marketing Channels in 2025 — Here’s What Your Team Needs to Master [Data]Top Marketing Channels in 2025 — Here’s What Your Team Needs to Master [Data]

Top Marketing Channels in 2025 — Here’s What Your Team Needs to Master [Data]

From short-form videos to SEO to influencer marketing, today's marketers have more marketing channels to choose from than ever before.…

2 months ago