The AI Perception-Reality Gap
There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs,
On-page content formats answer engines actually favor [new research]
It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if
Introducing the HubSpot Agent CLI
A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot.
Why citations matter more than backlinks for AI visibility
For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is
How to rank in AI Overviews on Google and beyond
Growing up, the only “top 10” I cared about was MTV’s Total Request Live (TRL). When I started working, that became the top 10 results
Best AI search analytics tools for marketing teams
I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while their pipeline tells another. The
How to track and measure visibility
Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your
How to Increase It in the Era of AI
Brand visibility determines whether your business gets found or gets passed over — in search results, on social feeds, and increasingly, in AI-generated answers. It’s
5 science-backed pricing tips from the U.K.’s top marketing podcast
In 2007, Coulter and Coulter showed two advertisements to two random groups of customers. Each advertised £10 discounts on flights to Turkey. One listed the
6 generative engine optimization benefits every marketer should know
You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize.