In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started…
An AEO checker tells you whether the AI answers your buyers rely on actually mention your brand. People increasingly ask…
This Scrunch vs. Peec AI comparison evaluates how both tools measure AI answer engine representation across different buyer segments, price…
Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you…
Few phenomena within the creator economy have moved as fast as AI’s embrace. What was once treated with anxious…
Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because…
Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking…
Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports…
G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more…
For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea…