REAL ESTATE

Switching brokerages? Here’s your ultimate brand transition playbook

Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum…

1 year ago

How to craft bespoke marketing for ultra-high-net-worth buyers

Effective storytelling is the key to appealing to the world's most discerning buyers with your luxury real estate marketing, Mike…

1 year ago

The death of old-school SEO, and what it means for real estate

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the…

1 year ago

MLS PIN wins final settlement approval in Nosalek case

A judge had previously granted preliminary approval of the $3.95M settlement, which removed the option to display offers of compensation…

1 year ago

The modern tech stack agents and brokerages need now: Streaming

Instead of hoping new software will transform your company, learn how to build a smart, streamlined tech stack that enhances…

1 year ago

Should they stay or go (down) now? Forecasters are split on where mortgage rates will be in 2026

In predicting that mortgage rates will drop below 6 percent next year, economists at Fannie Mae are more optimistic about…

1 year ago

How to stop real estate websites from stealing your clients

Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content…

1 year ago

Homeowners rush to refinance as mortgage rates hit 2025 low

Homebuyer loan applications flooded in last week at the second-highest level of the year. Demand for adjustable-rate mortgage loans is…

1 year ago

How to become the agent AI recommends in your market

Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends…

1 year ago

Homeowners are cracking under the pressure of increased costs

Median monthly homeownership costs have risen 26 percent from 2019, according to the U.S. Census Bureau's latest American Community Survey…

1 year ago