REAL ESTATE

Actions that matter: Why being ‘all in’ still wins in an AI-driven industry

Success doesn't come from automation, CEO and coach Lori Muller writes. It's earned through every action, every relationship and every…

9 months ago

This real estate video content WILL convert in 2026

If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for…

9 months ago

Equifax cuts VantageScore 4.0 mortgage credit scores to $4.50

Once Fannie Mae and Freddie Mac are ready to start accepting VantageScore 4.0, the algorithm will go head-to-head with the…

1 year ago

Switching brokerages? Here’s your ultimate brand transition playbook

Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum…

1 year ago

How to craft bespoke marketing for ultra-high-net-worth buyers

Effective storytelling is the key to appealing to the world's most discerning buyers with your luxury real estate marketing, Mike…

1 year ago

The death of old-school SEO, and what it means for real estate

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the…

1 year ago

MLS PIN wins final settlement approval in Nosalek case

A judge had previously granted preliminary approval of the $3.95M settlement, which removed the option to display offers of compensation…

1 year ago

The modern tech stack agents and brokerages need now: Streaming

Instead of hoping new software will transform your company, learn how to build a smart, streamlined tech stack that enhances…

1 year ago

Should they stay or go (down) now? Forecasters are split on where mortgage rates will be in 2026

In predicting that mortgage rates will drop below 6 percent next year, economists at Fannie Mae are more optimistic about…

1 year ago

How to stop real estate websites from stealing your clients

Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content…

1 year ago