MARKET
One Question That Will Reinvigorate Your Approach to Marketing
The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for…
How An Obsession With Quality Led Emily Kramer to 48k Newsletter Subscribers and Counting
"An obsession with quality" is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever…
What is Marketing, and What’s Its Purpose?
If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is…
How to Create a Great Social Media Strategy in 2025 (+ New Data)
Creating social media strategies can be overwhelming — especially when launching a new brand or building an online presence from…
Everything You Need to Know
If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to…
How to Use Facebook Live: The Ultimate Guide
It's no secret that live streaming took off during the COVID-19 pandemic lockdown. It proved a valuable tool for forging…
X (formerly Twitter) Marketing in 2024: The Ultimate Guide
Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of…
What Is a Competitive Analysis — and How Do You Conduct One?
Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. (more…)
You’re Not The Hero — Your Customer Is
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has…
A Beginner’s Guide to Data Flow Diagrams
Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process. (more…)