MARKET

Why writing with clarity matters in marketing (+ 9 ways to simplify your message)

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying…

11 months ago

The most effective types of content on social media in 2025 [new data]

It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just…

11 months ago

We asked customers how they like to communicate with brands [HubSpot blog survey]

Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate…

11 months ago

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group…

11 months ago

16 of the best Facebook ad examples that actually work (and why)

On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite…

11 months ago

45 landing page design examples to inspire your own

Looking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch…

11 months ago

B2B marketing team structures every company should consider

Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something…

11 months ago

Why I love them (+ brand examples)

Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product…

11 months ago

Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)

“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. (more…)

12 months ago

Simple strategies for staying productive

Figuring out how to work from home feels easy, right up until the cat throws up on your computer. And…

12 months ago