Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product…
“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. (more…)
Figuring out how to work from home feels easy, right up until the cat throws up on your computer. And…
When I was first setting up my freelance business website, I read tons of articles and social media posts about…
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out…
These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found…
Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content…
Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it's prevailed…
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views,…
Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest…