The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing…
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving…
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) (more…)
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common…
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content…
When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths…
Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of…
Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches…
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand…
I’ve written a lot of landing pages. Some from scratch, some as quick refreshes, and others I inherited mid-campaign with…