MARKET

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group…

1 year ago

16 of the best Facebook ad examples that actually work (and why)

On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite…

1 year ago

45 landing page design examples to inspire your own

Looking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch…

1 year ago

B2B marketing team structures every company should consider

Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something…

1 year ago

Why I love them (+ brand examples)

Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product…

1 year ago

Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)

“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. (more…)

1 year ago

Simple strategies for staying productive

Figuring out how to work from home feels easy, right up until the cat throws up on your computer. And…

1 year ago

Lead form best practices for capturing high-quality prospects

When I was first setting up my freelance business website, I read tons of articles and social media posts about…

1 year ago

Craft & Track Your Email Campaign [Free Template]

If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out…

1 year ago

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found…

1 year ago