The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders
Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. That’s where inclusive
16 of the best Facebook ad examples that actually work (and why)
On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite brands. It’s an absolutely massive
45 landing page design examples to inspire your own
Looking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch landing page design needs, and
B2B marketing team structures every company should consider
Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the
Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the
Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)
“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson.
Simple strategies for staying productive
Figuring out how to work from home feels easy, right up until the cat throws up on your computer. And your neighbor, who you can
Lead form best practices for capturing high-quality prospects
When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract
Craft & Track Your Email Campaign [Free Template]
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice.
16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign
These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found some of my favorite businesses