If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is…
Creating social media strategies can be overwhelming — especially when launching a new brand or building an online presence from…
If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to…
It's no secret that live streaming took off during the COVID-19 pandemic lockdown. It proved a valuable tool for forging…
Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of…
Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. (more…)
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has…
Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process. (more…)
When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. (more…)
Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off…