MARKET

14 critical elements I think every website homepage should have

As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand…

5 months ago

How to create a landing page with high ROI [+ expert and data-backed tips]

I’ve written a lot of landing pages. Some from scratch, some as quick refreshes, and others I inherited mid-campaign with…

5 months ago

HubSpot’s Transactional Email Pricing Guide — Essential Business Communication Add-On

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations,…

5 months ago

A marketing pro explains the important elements of a company branding plan

Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with…

5 months ago

You can make money doing this?!

A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3…

5 months ago

12 ebook templates for InDesign, PowerPoint, and Google Docs [free download]

I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to.…

5 months ago

The top search engines other than Google [+ some you might not expect]

Google remains the top search engine, with a significant market share of more than 89%. This means that 89% of…

5 months ago

What are brand identity elements? A marketing pro dives in

Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? (more…)

5 months ago

How often to post on social media for business? A HubSpot experiment

If it feels like social media algorithms change faster than you can keep up — you’re not imagining it. (more…)

6 months ago

How to find yours [+ real-life examples]

Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one…

6 months ago