If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine…
AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines…
Here’s a tough pill to swallow: The way buyers discover brands has undergone a fundamental change. Thus, answer engine optimization…
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing…
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving…
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) (more…)
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common…
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content…
When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths…
Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of…