MARKET

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found…

3 months ago
What Marketers Need to Know [+ Examples]What Marketers Need to Know [+ Examples]

What Marketers Need to Know [+ Examples]

Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content…

3 months ago
25 Facebook Marketing Tips & Tricks25 Facebook Marketing Tips & Tricks

25 Facebook Marketing Tips & Tricks

Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it's prevailed…

3 months ago
Stop Measuring These Vanity Metrics in Your Marketing CampaignStop Measuring These Vanity Metrics in Your Marketing Campaign

Stop Measuring These Vanity Metrics in Your Marketing Campaign

In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views,…

3 months ago
Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]

Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]

Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest…

3 months ago
Meet the Founder Who Raised $6.3M to Literally Make It RainMeet the Founder Who Raised $6.3M to Literally Make It Rain

Meet the Founder Who Raised $6.3M to Literally Make It Rain

While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating…

4 months ago
21 of My Favorite Sample Business Plans & Examples For Your Inspiration21 of My Favorite Sample Business Plans & Examples For Your Inspiration

21 of My Favorite Sample Business Plans & Examples For Your Inspiration

I know firsthand that staring at a blank page is the hardest part of writing a business plan. Whether you’re…

4 months ago
How to Create a Lead Generation Website: 9 Simple OptimizationsHow to Create a Lead Generation Website: 9 Simple Optimizations

How to Create a Lead Generation Website: 9 Simple Optimizations

A few years ago, I was working with a startup that had just launched their website. We were proud of…

4 months ago
How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]

How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]

Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big…

4 months ago
What Brands Can Learn from Liquid Death’s UK ExitWhat Brands Can Learn from Liquid Death’s UK Exit

What Brands Can Learn from Liquid Death’s UK Exit

When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out…

4 months ago