MARKET
How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take…
This behavioral science principle can make your billboard go viral, here’s how
Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals…
How I localized AI-generated emails for international markets without losing the human touch
Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international…
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8 steps to build your account-based marketing strategy [+ recommended tools]
In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That…
How to create content buyers come back for
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as…
20 best B2B lead generation tools
There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far…
How to create a landing page: My simple step-by-step approach
The other day, I was reading a blog post when something caught my eye: a section about how to create…
Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered
If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy…
I run a zero-employee marketing agency entirely with AI tools — here’s how
A few years ago, I was head of content at a health insurance company — a role that required a…
Social media image sizes (2025 update) for every platform
When clients first started asking me to handle their social media, I figured the image part would be easy. Create…