MARKET

Winning Fortune 500 IT deals with ABM

Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of…

7 months ago

The channel strategy that’s saving brands from AI search cannibalization

Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches…

7 months ago

14 critical elements I think every website homepage should have

As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand…

7 months ago

How to create a landing page with high ROI [+ expert and data-backed tips]

I’ve written a lot of landing pages. Some from scratch, some as quick refreshes, and others I inherited mid-campaign with…

7 months ago

HubSpot’s Transactional Email Pricing Guide — Essential Business Communication Add-On

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations,…

7 months ago

A marketing pro explains the important elements of a company branding plan

Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with…

7 months ago

You can make money doing this?!

A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3…

7 months ago

12 ebook templates for InDesign, PowerPoint, and Google Docs [free download]

I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to.…

7 months ago

The top search engines other than Google [+ some you might not expect]

Google remains the top search engine, with a significant market share of more than 89%. This means that 89% of…

8 months ago

What are brand identity elements? A marketing pro dives in

Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? (more…)

8 months ago