How to track and measure visibility
Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your
How to Increase It in the Era of AI
Brand visibility determines whether your business gets found or gets passed over — in search results, on social feeds, and increasingly, in AI-generated answers. It’s
5 science-backed pricing tips from the U.K.’s top marketing podcast
In 2007, Coulter and Coulter showed two advertisements to two random groups of customers. Each advertised £10 discounts on flights to Turkey. One listed the
6 generative engine optimization benefits every marketer should know
You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize.
10 Best Strategies to Increase Marketing ROI
Digital marketing optimization plays a major role in whether a marketing program grows or remains stagnant. Most teams are running campaigns, tracking metrics, and still
Our Vision for Building an Open Ecosystem for the Agent Era
For years, HubSpot invested in making our platform the best place for marketing, sales, and service teams to do their work. With AI, we’ve been
AEO prompt tracking for marketing teams
You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI
Track AI Answer Engine Rivals
Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor
How to track (and grow) AI engine citations
AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate
AEO metrics every marketer should track in 2026
Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such as ChatGPT, Perplexity,