Winning Fortune 500 IT deals with ABM
Account based marketing isn’t just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM
The channel strategy that’s saving brands from AI search cannibalization
Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks,
14 critical elements I think every website homepage should have
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can
How to create a landing page with high ROI [+ expert and data-backed tips]
I’ve written a lot of landing pages. Some from scratch, some as quick refreshes, and others I inherited mid-campaign with a CTA that made no
HubSpot’s Transactional Email Pricing Guide — Essential Business Communication Add-On
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates
A marketing pro explains the important elements of a company branding plan
Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with
You can make money doing this?!
A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes.
12 ebook templates for InDesign, PowerPoint, and Google Docs [free download]
I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to. But when it comes to
The top search engines other than Google [+ some you might not expect]
Google remains the top search engine, with a significant market share of more than 89%. This means that 89% of all searches take place on
What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you?