Why writing with clarity matters in marketing (+ 9 ways to simplify your message)
Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point?
The most effective types of content on social media in 2025 [new data]
It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just about everyone: government offices, nonprofits,
We asked customers how they like to communicate with brands [HubSpot blog survey]
Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a chatbot,
The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders
Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. That’s where inclusive
16 of the best Facebook ad examples that actually work (and why)
On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite brands. It’s an absolutely massive
45 landing page design examples to inspire your own
Looking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch landing page design needs, and
B2B marketing team structures every company should consider
Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the
Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the
Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)
“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson.
Simple strategies for staying productive
Figuring out how to work from home feels easy, right up until the cat throws up on your computer. And your neighbor, who you can