How marketers can use social media to improve their AI visibility [experiment]
Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could
Ahrefs Brand Radar alternatives for marketing teams
G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift
How to turn data thought leadership into a growth channel, according to Semrush’s marketing lead
For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time
AEO mentions vs. citations: Key differences explained
If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that
Best Marketo alternatives worth evaluating in 2026
Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a growing number of marketing operations
The business case for unified systems & how to build them
Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems.
How to write a CRM RFP (with free template)
CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants
What it does and why it matters
Insurance is a business built on relationships, but agents can’t manage all their contacts and communications alone. A CRM for insurance companies helps agencies to
What B2B marketers are choosing now
Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing
AI search performance KPIs every marketer should track
As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real