What Is a Competitive Analysis — and How Do You Conduct One?
Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis.
You’re Not The Hero — Your Customer Is
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads).
A Beginner’s Guide to Data Flow Diagrams
Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process.
How to Use Data to Calculate a Basic Lead Score
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.
How to Create the Perfect Project Timeline [Template + Examples]
Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those
Why You Shouldn’t Buy Instagram Followers (& What Experts Say to Do Instead)
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.
How to Do Meme Marketing, According to Memelord Jason Levin
When most people see memes pop up, they don’t think much about them.
9 Simple Ways to Write a Good Introduction Sentence
When I started my journey as a freelance writer, I struggled with writing introductions. I’d often find myself diving into the main body of the
Why AI Isn’t Replacing Marketers (Or Search Engines) According to Jasper’s Former Head of Enterprise Marketing
If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now,
28 Tips for Writing Compelling Email Copy [+ HubSpotter Insights]
Here’s the skinny: email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are