Diagnosing AEO gaps: A content audit guide
If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is
The psychology behind why AI shows it’s working
In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were
AEO checker tools that measure answer engine visibility [2026]
An AEO checker tells you whether the AI answers your buyers rely on actually mention your brand. People increasingly ask ChatGPT, Perplexity, and Gemini a
Choosing the right AEO tool [2026]
This Scrunch vs. Peec AI comparison evaluates how both tools measure AI answer engine representation across different buyer segments, price points, and feature scopes. This
Enterprise email marketing shortfalls and the upmarket features to avoid them
Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send. But for enterprise and
Inside the creator economy’s AI reckoning
Few phenomena within the creator economy have moved as fast as AI’s embrace. What was once treated with anxious suspicion is now more widely
How to optimize your website for AI search
Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools
AI search tools marketers should know in 2026
Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google,
How marketers can use social media to improve their AI visibility [experiment]
Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could
Ahrefs Brand Radar alternatives for marketing teams
G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift