How to structure answers that rank in answer engines
AI search interfaces are reshaping how content gets surfaced and cited. Pew Research data from 2025 found that around one in five Google searches produced
How to get indexed by ChatGPT [2026]
If you want to know how to get indexed by ChatGPT, I’ll show you, but first, I want to clarify: Other articles on this topic conflate
AI email marketing tools: Our top picks for 2026
Marketers are turning to AI-powered tools to scale relevance without increasing manual effort as inbox competition increases and performance expectations rise. AI email marketing tools
The AI Perception-Reality Gap
There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs,
On-page content formats answer engines actually favor [new research]
It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if
Introducing the HubSpot Agent CLI
A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot.
Why citations matter more than backlinks for AI visibility
For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is
How to rank in AI Overviews on Google and beyond
Growing up, the only “top 10” I cared about was MTV’s Total Request Live (TRL). When I started working, that became the top 10 results
Best AI search analytics tools for marketing teams
I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while their pipeline tells another. The
How to track and measure visibility
Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your