The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a
16 best practices for email design, according to an email marketing consultant
Email design is a mix of art and science. You can have the best email body copy ever written, but if your design and layout
How to add HTML embed codes to your website [quick tip]
As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via
How I grew my Substack by 7,000% in less than 3 years without burning out
The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands and celebrities are joining the
5 best CRMs for cleaning businesses in 2025
Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer
4 best CRMs for oil and gas businesses in 2025
The oil and gas industry faces unique challenges that standard business software often can’t address. From managing complex, multi-year drilling projects to tracking equipment across
How marketers can still thrive in a recession: Expert and data-backed tips
When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19
5 best investment management CRMs in 2025
Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting cycles, and strict compliance rules
Top 4 social media CRMs to grow your business in 2025
Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24 billion social media users worldwide,
5 best CRMs for utilities in 2025
Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges.