Answer engine optimization case studies that prove the ROI of AEO in 2026
AI search is already influencing how buyers discover brands — and the results are measurable. According to the 2026 HubSpot State of Marketing report, 58%
How to Make Sure You Are One in 2026
Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to
Competitor analysis tools marketing teams actually use in 2026
Competitor analysis tools are software platforms that help marketing teams monitor and compare competitor strategies across SEO, social, PPC, and market intelligence. Think of them
How to use it to drive customer advocacy and reduce CAC
Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust. In the process, it
The simple genius behind this long-forgotten Google Chrome ad
We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at
A Practical Guide for GTM Teams
Over the past year, I‘ve had hundreds of conversations with business leaders about AI. The pattern is always the same. They’re not short on tools
What AI means for the future of SEO [Expert Tips & Interview]
Artificial intelligence (AI) is rewriting the playbook of so much of our lives — how we interact, how we learn, how we complete daily tasks,
A marketer’s guide to choosing AI
“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential to content workflows, understanding the
Marketing experiments every growth team should run
Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed.
What We’re Building with Starter Story
We have some big news: HubSpot Media is acquiring Starter Story, one of the most trusted and beloved media brands in the entrepreneurship space.