What is Marketing, and What’s Its Purpose?
If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say.
How to Create a Great Social Media Strategy in 2025 (+ New Data)
Creating social media strategies can be overwhelming — especially when launching a new brand or building an online presence from scratch.
Everything You Need to Know
If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place.
How to Use Facebook Live: The Ultimate Guide
It’s no secret that live streaming took off during the COVID-19 pandemic lockdown. It proved a valuable tool for forging and maintaining human connections as
X (formerly Twitter) Marketing in 2024: The Ultimate Guide
Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of helping dozens of brands with
What Is a Competitive Analysis — and How Do You Conduct One?
Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis.
You’re Not The Hero — Your Customer Is
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads).
A Beginner’s Guide to Data Flow Diagrams
Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process.
How to Use Data to Calculate a Basic Lead Score
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.
How to Create the Perfect Project Timeline [Template + Examples]
Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those