What Marketers Need to Know [+ Examples]
Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated
25 Facebook Marketing Tips & Tricks
Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it’s prevailed as a powerful marketing outlet
Stop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits
Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]
Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating
Meet the Founder Who Raised $6.3M to Literally Make It Rain
While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from thin air.
21 of My Favorite Sample Business Plans & Examples For Your Inspiration
I know firsthand that staring at a blank page is the hardest part of writing a business plan. Whether you’re launching a new venture or
How to Create a Lead Generation Website: 9 Simple Optimizations
A few years ago, I was working with a startup that had just launched their website. We were proud of it — it looked clean,
How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to
What Brands Can Learn from Liquid Death’s UK Exit
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing
Reddit Marketing — How to Make Content Niche Audiences Actually Engage With
I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on