What is Branding? Understanding Its Importance in 2024
Contrary to popular belief, companies don’t sell products — they sell branding.
The Top 3 Challenges Regional Marketing Models Create for Global Businesses
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your
Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences
In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was
50+ of the Best Affiliate Programs That Pay the Highest Commission
I follow various content creators on social media and visit their platforms frequently. I often notice some will mention affiliate links in their content and
23 Best Email Newsletter Templates and 12 Resources to Use Right Now
There’s no end to the number of newsletters you can subscribe to. Email marketers have a lot to compete with in their subscribers’ inboxes.
Insights and New Data from Experts
As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing nonprofits requires a specialized approach.
Steps, Tips, and Industry Truths
Fact: In 2024, basically everyone is a content creator, but not everyone is a “content creator” — at least not in the sense we’re talking
How to Create a Billboard Advertising Strategy That Grabs Attention
Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a
How to Search Engine Optimize Your Blog Content
Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates
Adapting to the New Era of Search: SEO Changes in 2024
The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI,