What I Learned [+ Tools to Try]
I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I
Here’s How I Write a Resignation Letter That Makes a Good (Last) Impression
I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation letter to your manager. (I’ve
The Simple Website Personalization That Increased Conversions by 560%
As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes
Complete Overview & Expert Tips for 2025
If you’re just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off. Even though GMB looks
21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)
Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending
15 Real Estate Social Media Marketing Strategies That’ll Bring in New Business
Buying or selling a home is an important financial (and emotional) decision, and your clients want an agent they trust to protect their interests and
22 Email Best Practices That I Live By as an Email Marketer
Despite my tendency to let my email inbox bloat with unanswered emails (I just got a warning from Gmail that my inbox is 90% full),
How to Start Using Video in Your Marketing
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals.
One Question That Will Reinvigorate Your Approach to Marketing
The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city.
How An Obsession With Quality Led Emily Kramer to 48k Newsletter Subscribers and Counting
“An obsession with quality” is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts.