How marketers can still thrive in a recession: Expert and data-backed tips
When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19
5 best investment management CRMs in 2025
Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting cycles, and strict compliance rules
Top 4 social media CRMs to grow your business in 2025
Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24 billion social media users worldwide,
5 best CRMs for utilities in 2025
Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges.
HubSpot’s Operations Hub pricing guide — streamlined, scalable, and built for growth
HubSpot’s Operations Hub is designed for teams who want to streamline operations and unlock new growth opportunities for their business. Whether you’re syncing apps, building
How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete.
This behavioral science principle can make your billboard go viral, here’s how
Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status.
How I localized AI-generated emails for international markets without losing the human touch
Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This wasn’t my first
8 steps to build your account-based marketing strategy [+ recommended tools]
In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted time trying to
How to create content buyers come back for
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent