MARKET

How An Obsession With Quality Led Emily Kramer to 48k Newsletter Subscribers and Counting

“An obsession with quality” is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts. 

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What is Marketing, and What’s Its Purpose?

If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say.

MARKET

How to Create a Great Social Media Strategy in 2025 (+ New Data)

Creating social media strategies can be overwhelming — especially when launching a new brand or building an online presence from scratch.

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Everything You Need to Know

If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place.

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How to Use Facebook Live: The Ultimate Guide

It’s no secret that live streaming took off during the COVID-19 pandemic lockdown. It proved a valuable tool for forging and maintaining human connections as

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X (formerly Twitter) Marketing in 2024: The Ultimate Guide

Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of helping dozens of brands with

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What Is a Competitive Analysis — and How Do You Conduct One?

Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis.

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You’re Not The Hero — Your Customer Is

April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads). 

MARKET

A Beginner’s Guide to Data Flow Diagrams

Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process.

MARKET

How to Use Data to Calculate a Basic Lead Score

When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.