TikTok Strategy for Brands: Expert Tips
TikTok is proving to be a major marketing heavyweight as more brands leverage the app to find and delight their audience. If you‘re a brand
The 7 Principles of Conversion-Centered Landing Page Design
Designing an optimized landing page isn’t just a task — it’s an art form. If you want a landing page that doesn’t just exist but
I Tested Different Social Media Content Calendar Tools — Here’s How They Performed
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I definitely can’t help you with your road trip or
What Is a Risk Assessment? My Tips and Best Practices [+ Free Template]
No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential
Webinar Promotion Tips to Make Sure Nobody Misses Your Next One
Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join.
Content Mills Don‘t Work — Here’s Why
Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are offered an opportunity
How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a
How Two McDonald’s Marketers Win Gen Z
90% of the U.S. population has eaten at a McDonald’s over the past year.
Real-Time Bidding for Programmatic Ads — Here’s How It Works
As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads. This process is
Here‘s Everything I’ve Learned About Internet Marketing [Data + Expert Tips]
I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection,