14 critical elements I think every website homepage should have
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can
How to create a landing page with high ROI [+ expert and data-backed tips]
I’ve written a lot of landing pages. Some from scratch, some as quick refreshes, and others I inherited mid-campaign with a CTA that made no
HubSpot’s Transactional Email Pricing Guide — Essential Business Communication Add-On
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates
A marketing pro explains the important elements of a company branding plan
Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with
You can make money doing this?!
A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes.
12 ebook templates for InDesign, PowerPoint, and Google Docs [free download]
I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to. But when it comes to
The top search engines other than Google [+ some you might not expect]
Google remains the top search engine, with a significant market share of more than 89%. This means that 89% of all searches take place on
What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you?
How often to post on social media for business? A HubSpot experiment
If it feels like social media algorithms change faster than you can keep up — you’re not imagining it.
How to find yours [+ real-life examples]
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was