Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the
Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)
“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson.
Simple strategies for staying productive
Figuring out how to work from home feels easy, right up until the cat throws up on your computer. And your neighbor, who you can
Lead form best practices for capturing high-quality prospects
When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract
Craft & Track Your Email Campaign [Free Template]
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice.
16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign
These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found some of my favorite businesses
What Marketers Need to Know [+ Examples]
Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated
25 Facebook Marketing Tips & Tricks
Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it’s prevailed as a powerful marketing outlet
Stop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits
Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]
Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating