This real estate video content WILL convert in 2026
If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation. Source link
Equifax cuts VantageScore 4.0 mortgage credit scores to $4.50
Once Fannie Mae and Freddie Mac are ready to start accepting VantageScore 4.0, the algorithm will go head-to-head with the less inclusive FICO Classic score.
Switching brokerages? Here’s your ultimate brand transition playbook
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact. Source link
How to craft bespoke marketing for ultra-high-net-worth buyers
Effective storytelling is the key to appealing to the world’s most discerning buyers with your luxury real estate marketing, Mike Collins writes. Source link
The death of old-school SEO, and what it means for real estate
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025
MLS PIN wins final settlement approval in Nosalek case
A judge had previously granted preliminary approval of the $3.95M settlement, which removed the option to display offers of compensation to buyer brokers on the
The modern tech stack agents and brokerages need now: Streaming
Instead of hoping new software will transform your company, learn how to build a smart, streamlined tech stack that enhances existing workflows, improves efficiency and
Should they stay or go (down) now? Forecasters are split on where mortgage rates will be in 2026
In predicting that mortgage rates will drop below 6 percent next year, economists at Fannie Mae are more optimistic about growth and less worried about
How to stop real estate websites from stealing your clients
Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads. Source
Homeowners rush to refinance as mortgage rates hit 2025 low
Homebuyer loan applications flooded in last week at the second-highest level of the year. Demand for adjustable-rate mortgage loans is at the highest level since