5 things buyers and sellers don’t care about (and what DOES matter)
When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Burgess writes, everything changes. Source link
How to get a buyer’s offer accepted (even if it’s not the highest)
Learn how to craft a buyer offer that feels smarter, safer and easier to accept, with help from coach Darryl Davis. Source link
State government wades into the private listing fight: The Download
The debate around public vs. private listings is moving from dueling op-eds to the Washington statehouse with a new bill seeking to limit the practice.
Building a digital profile that works: Now Streaming
Learn what it takes to create a smart and effective digital footprint with help from these real estate industry heavyweights. Source link
How inflation is changing buyer behavior — and what agents can do
Help buyers understand the long-term impact of a real estate purchase instead of getting hung up on short-term market challenges, Luke Babich writes. Source link
How agents can use AI to prep 30 days of content in 1 hour
Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that allows you to batch content and roll it out
Actions that matter: Why being ‘all in’ still wins in an AI-driven industry
Success doesn’t come from automation, CEO and coach Lori Muller writes. It’s earned through every action, every relationship and every moment of authenticity. Source link
This real estate video content WILL convert in 2026
If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation. Source link
Equifax cuts VantageScore 4.0 mortgage credit scores to $4.50
Once Fannie Mae and Freddie Mac are ready to start accepting VantageScore 4.0, the algorithm will go head-to-head with the less inclusive FICO Classic score.
Switching brokerages? Here’s your ultimate brand transition playbook
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact. Source link