How to craft bespoke marketing for ultra-high-net-worth buyers
Effective storytelling is the key to appealing to the world’s most discerning buyers with your luxury real estate marketing, Mike Collins writes. Source link
The death of old-school SEO, and what it means for real estate
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025
MLS PIN wins final settlement approval in Nosalek case
A judge had previously granted preliminary approval of the $3.95M settlement, which removed the option to display offers of compensation to buyer brokers on the
The modern tech stack agents and brokerages need now: Streaming
Instead of hoping new software will transform your company, learn how to build a smart, streamlined tech stack that enhances existing workflows, improves efficiency and
Should they stay or go (down) now? Forecasters are split on where mortgage rates will be in 2026
In predicting that mortgage rates will drop below 6 percent next year, economists at Fannie Mae are more optimistic about growth and less worried about
How to stop real estate websites from stealing your clients
Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads. Source
Homeowners rush to refinance as mortgage rates hit 2025 low
Homebuyer loan applications flooded in last week at the second-highest level of the year. Demand for adjustable-rate mortgage loans is at the highest level since
How to become the agent AI recommends in your market
Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes. Source
Homeowners are cracking under the pressure of increased costs
Median monthly homeownership costs have risen 26 percent from 2019, according to the U.S. Census Bureau’s latest American Community Survey data. released on Thursday. Source
Pennymac takes a stake in Vesta, launches non-QM mortgages
A major player in correspondent lending and mortgage servicing, Pennymac is looking to provide more loans directly to consumers through a strategic partnership and investment