How inflation is changing buyer behavior — and what agents can do
Help buyers understand the long-term impact of a real estate purchase instead of getting hung up on short-term market challenges, Luke Babich writes. Source link
How agents can use AI to prep 30 days of content in 1 hour
Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that allows you to batch content and roll it out
Actions that matter: Why being ‘all in’ still wins in an AI-driven industry
Success doesn’t come from automation, CEO and coach Lori Muller writes. It’s earned through every action, every relationship and every moment of authenticity. Source link
This real estate video content WILL convert in 2026
If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation. Source link
Equifax cuts VantageScore 4.0 mortgage credit scores to $4.50
Once Fannie Mae and Freddie Mac are ready to start accepting VantageScore 4.0, the algorithm will go head-to-head with the less inclusive FICO Classic score.
Switching brokerages? Here’s your ultimate brand transition playbook
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact. Source link
How to craft bespoke marketing for ultra-high-net-worth buyers
Effective storytelling is the key to appealing to the world’s most discerning buyers with your luxury real estate marketing, Mike Collins writes. Source link
The death of old-school SEO, and what it means for real estate
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025
MLS PIN wins final settlement approval in Nosalek case
A judge had previously granted preliminary approval of the $3.95M settlement, which removed the option to display offers of compensation to buyer brokers on the
The modern tech stack agents and brokerages need now: Streaming
Instead of hoping new software will transform your company, learn how to build a smart, streamlined tech stack that enhances existing workflows, improves efficiency and