Signs it’s time to redesign your website [+ 15 steps to follow]
I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I
Here’s why your next newsletter isn’t going to spam
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing,
The essential SEO tutorial for thriving in the age of AI-driven search
You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a
16 best practices for email design, according to an email marketing consultant
Email design is a mix of art and science. You can have the best email body copy ever written, but if your design and layout
How to add HTML embed codes to your website [quick tip]
As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via
How I grew my Substack by 7,000% in less than 3 years without burning out
The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands and celebrities are joining the
5 best CRMs for cleaning businesses in 2025
Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer
4 best CRMs for oil and gas businesses in 2025
The oil and gas industry faces unique challenges that standard business software often can’t address. From managing complex, multi-year drilling projects to tracking equipment across