The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have
What is Global Marketing? See 13 Businesses with Brilliant Strategies
Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. Today,
How to Run a Content Audit in 2025 (With Tips From Content & SEO Specialists)
It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a
11 Important Elements to Include in Your Employee Handbook
In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the
The Top 27 AI Marketing Tools
AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95% of respondents say that AI
Content Marketing Team Dynamics That Deliver Results
As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each
7 AI Automation Examples that Will Streamline Your Marketing Strategy
Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject.
21 Free and Paid Resources for Excel Training
Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a
21 Virtual Holiday Party Ideas Hybrid & Remote Marketers Love
It’s officially the holiday season. If the majority of your workforce is hybrid or remote, like we are at HubSpot, that means it’s time to
How an Entertainment Strategy Helps You Cut Through the White Noise
This week’s master is always down for some fun, and he’s got the receipts to show it.